improve your marketing ROI with
unparalleled expertise in unbiased data sourcing
custom omni-channel audience builds that deliver
executive leadership with client-side experience & a passion for improving results
About
MAVN Response
At MAVN Response, we view marketing as a dynamic force for scalable business growth, concentrating on boosting revenue and profits, not merely generating impressions and traffic. As a distinguished boutique consulting firm, we excel in providing tailored solutions and delivering profound consulting expertise. By crafting strategic recommendations through our client’s perspective, we ensure that our services are not only comprehensive but also meticulously aligned with your unique needs and business goals. We understand that success in marketing demands more than a one-size-fits-all solution… it requires customized strategies that resonate with your customer base and key performance indicators, leading to seriously better outcomes.
Our Mission
MAVN Response expertly fuses creative problem-solving with rigorous data-driven insights to develop customer engagement strategies that substantially enhance performance. Our mission is dedicated to empowering your organization to fully capitalize on the potential of your data, ensuring it is effectively integrated within your technological framework. Our strategic recommendations are pivotal in unlocking opportunities for genuine engagement and achieving tangible results.
Our Approach
Our journey begins by forming enduring relationships with exceptional individuals and reputable brands eager for a trusted partnership with a results-oriented marketing agency. Our proficiency in developing bespoke data solutions and expanding audience engagement across various media fosters deeper customer connections and promotes sustainable growth. Through a blend of creativity, innovation, and unwavering commitment, we help guide you through the evolving landscape of data-driven marketing.
Stats
Our Personal Experience
Led by founders with decades of experience in comprehensive strategy and execution, MAVN Response values performance accountability. We collaborate closely with C-suite executives and agile deployment teams to expedite testing and learning, enhancing both departmental and overall company growth.
Brand Engagements
Years of Experience
Data Sources
Successful Marketing Campaigns
Records Promoted
Brand Engagements
Years of Expirence
Data Sources
Successful Marketing Campaigns
Records Promoted
Services
Data Solutions
Objective B2B & B2C Data Sourcing
Enhancing first-party data and integrating cutting-edge third-party data for superior intelligence.
Custom Audience Builds
Crafting profiled audiences leveraging objectively multi-sourced, curated mailing lists as well as digital behaviors.
Identity Resolution / Data Processing
Standardizing, enhancing, cleaning omnichannel data to ensure maximum efficiency and compliance.
TURNKEY STRATEGY & Execution
Managing comprehensive strategy and seamless execution including dove-tailed proprietary data signal integration & audience/cadence optimization.
Retain, Winback and Acquire
Developing strategies to foster loyalty, effectively reactivate lapsed customers and enhance business growth.
Trigger / Evergreen Programs
Speed-to-Market matters for pre- or self-defined events which significantly boost ROI. Sweetspots are typically new business formations, new movers, recently funded, etc.
Online Behavioral Intent 2.0
Employing Generative AI and Large Language Models for daily engagement via email, telemarketing, direct mail, and digital ads.
Data-Driven Direct Mail Mavens
SMEs in strategies, optimization of mail list sourcing, determining proper mix of creative formats, versioning and incentives for maximal ROI impact.
Analytics and Insights
response measurement, custom profiles, campaign optimization, dashboard building & social media engagement
Data Enhancements & Overlays
first and third party signal layering from firmo/demo/psycho/digital to mapping IP to MAID, MAID to HEM, etc.
Retargeting Campaigns
mid-funnel/visitor retargeting – website, search, email and cross-device
Custom Data Environments
from internal data stores to cloud-based clean-rooms/databases, custom data lakes, and co-ops
Services
Consulting Services
Data Mapping & Flow Analysis
We ensure that all your data sources are seamlessly connected and efficiently managed across your entire marketing technology stack. This integration enhances data utility and accessibility, making it easier to draw insights and drive decisions.
Loyalty & Rewards Strategy
How effectively are you rewarding your loyal customers? We design loyalty programs that not only reward repeat business but also integrate with your payment systems. This approach increases profitability and deepens customer engagement, creating a more robust connection with your most valuable consumers.
Personalization
Our 1:1 personalization strategies are tailored to meet your customers in their preferred environments with content, messaging, and offers that resonate. By doing so, we create optimal engagement, increasing customer satisfaction and retention.
Technology Stack Analysis & Roadmap Development
Is your current tech stack optimized for today’s digital marketplace? We assess and enhance your marketing technologies to ensure they are robust enough to handle real-time, data-driven challenges. Our strategic improvements will position you to compete more effectively in a rapidly evolving market.
CRM / Segmentation Strategies / Modeling
Do you truly understand your customer base? We delve deep into your customer data to provide insights into behaviors and journeys, enabling precise targeting. Our strategies are designed to align your marketing efforts with your strategic growth objectives, boosting efficiency and effectiveness.
Services
Consulting Services
Data Mapping & Flow Analysis
We ensure that all your data sources are seamlessly connected and efficiently managed across your entire marketing technology stack. This integration enhances data utility and accessibility, making it easier to draw insights and drive decisions.
Loyalty & Rewards Strategy
How effectively are you rewarding your loyal customers? We design loyalty programs that not only reward repeat business but also integrate with your payment systems. This approach increases profitability and deepens customer engagement, creating a more robust connection with your most valuable consumers.
Personalization
Our 1:1 personalization strategies are tailored to meet your customers in their preferred environments with content, messaging, and offers that resonate. By doing so, we create optimal engagement, increasing customer satisfaction and retention.
Technology Stack Analysis & Roadmap Development
Is your current tech stack optimized for today’s digital marketplace? We assess and enhance your marketing technologies to ensure they are robust enough to handle real-time, data-driven challenges. Our strategic improvements will position you to compete more effectively in a rapidly evolving market.
CRM / Segmentation Strategies / Modeling
Do you truly understand your customer base [& relevant prospecting TAM]? We delve deep into your customer data to provide insights into behaviors and journeys, enabling precise targeting. Our strategies are designed to align your marketing efforts with your strategic growth objectives, boosting efficiency and effectiveness.
Past Partners
Who We’ve Worked With
Over the years, the founders of MAVN Response have driven innovative marketing strategies that have resulted in significant improvements in return on marketing investment (ROMI) and cultivated long-term partnerships with well respected brands. Some of the brands we’ve worked on over the years.
Leadership
Joel Lanphier
Joel, a co-founder of MAVN Response, has continually elevated marketing ROI through his strategic prowess and leadership. His 14-year tenure on the client side provided a solid foundation for his transition to agency leadership, where he has excelled for another 14 years in expanding client engagements and spearheading strategic initiatives. Joel’s deep commitment to tailored client strategies and performance-driven results has cemented his reputation as a leader in transformative marketing.
LinkedIn
Leadership
Rocky Beal
Rocky, co-founder of MAVN Response, has a distinguished 28-year track record in sales, marketing, and data strategy, culminating in Partner-level status at a prior agency. His expertise in developing and implementing enterprise data solutions has been critical in shaping MAVN’s approach to data-driven marketing. Rocky’s entrepreneurial drive and profound understanding of marketing environments continue to drive significant advancements in customer engagement and strategic business growth.
LinkedIn
Contact Us
Ready to Grow?
We’re eager to hear about your business challenges and goals. Reach out to discover how our strategic insights can propel your marketing efforts and drive substantive growth.
Locations
Clearwater, FL
Chicago, IL